The podcast creation process

The Podcast Works is a full-service production company, so we can work with you at every stage of podcast creation including:

  • Concept
  • Planning
  • Recording
  • Editing
  • Distribution
  • Promotion

Podcasts for businesses and corporate clients

We work very carefully with each of our corporate and business clients to understand exactly what they need to achieve from their podcast. This includes thinking about why they want to make a podcast, who is going to be listening and what the impact will be. We liaise with each client on how to pick the right host, which could be somebody from our network of professional presenters, to somebody within the business who will be able to competently create the right conversation. We are proud to have been recognised for our work as a winner at the 2020 Corporate Content Awards. Our corporate podcast clients include Burberry and Edelman.

Podcasts for brands and agencies

As brands look to new ways to spread their message and increase their profile, podcasts are an excellent way of reaching a pure audience. Our significant experience of working directly with brands and agencies, means we know how high expectations can be, and how important it is to create content that will convey the right message to the right audience. A large part of this is being able to create a strategy for distribution, which is where our strong relationships with podcast hosting services come into its own. Brand podcast clients include Mars Confectionary, Nissan and Adrian Flux Insurance.

Podcasts for entertainment and lifestyle

We have very close relationships with the entertainment and sports industries and a large network of talent that we can tap into. We are a trusted supplier to management companies and their talent, because they know that we fully understand what they need to achieve and how to get the best out of people on the day. We develop existing ideas or work together to create podcast content that will entertain and excite audiences. Some of the talent that we have produced podcasts for recently include Dion Dublin, Dr Christian Jessen and Dick & Dom. We also make the official EFL Podcast for the English Football League.